Reflecting on 2016

16 Jan 2017, 09:38 by Lucy Green

A big thank you to those that have kept us very busy over the Christmas period! Late nights, non-stop shifts and reams of packing tape was all worth it to get your Phot-R products under your tree in time for Christmas. So as 2017 is in full swing it seems only fair to reminisce one of the biggest photography trends that 2016 brought us.

 Reflecting on 2016 and looking ahead to 2017

As the millennial generation embrace the lure of documenting every moment we see a battle between old school film cameras such as the Pentax K1000 and the new DSLR’s by the likes of Sony that are hungry to win the megapixel race. Perhaps the next generation of photographers are confused. They don’t know whether to honour the traditions of film and artists like Irving Penn and Brassai or to fully embrace the new age of faster, sharper and more instant results with pricey DSLR’s.

There seems to be two very clear schools of thought in modern photography with a dwindling population that have mastered both disciplines.

  1. It’s not real photography if it’s not on film. Developing your own images makes you a better photographer and allows you to think of how to improve while you soak your work in the developer. Digital images are rarely printed so for the purpose of documenting our time film is king (although I bet we all know photographers with boxes full of undeveloped film canisters) As you have a limited number of shots on your film it forces you to think and compose your shots more carefully which usually results in better photographs.

  2. Why would you spend so much time, money and energy shooting and developing your own film when you can point and shoot then pop that baby straight into Photoshop? Modern DSLR’s and their RAW format capabilities allow even the novice photographer to create beautiful work. The power and control that programs like Photoshop offer allows the creative juices to flow. Situations that would have been unshootable on film like evening wedding receptions are suddenly a breeze with the average maximum ISO being around 25,600.

2016 seems to have created the perfect hybrid of these two. Instagram is now the preferred social media outlet for photographers. Photos are presented in a cropped square format, not only for optimum mobile viewing but to pay homage to the old days of polaroid it seems. Polaroid itself has seen a resurgence with the Instax mini range and other brands like Fuji following suit to deal with the demand for vintage looking images with all the convenience of modern technology. The trend of shooting digital and editing to get that film look I predict will carry on way into 2017.

Recommended Products for the vintage look

Polarizing Filter
Make those moody clouds pop in your landscapes by darkening the sky and reducing reflections
Phot-R Polarizing Filter

A great technique to try is double exposure. Either layer the photos and play with transparency in Photoshop or shoot twice on the same frame of a film roll. Steady your shots using a sturdy but lightweight tripod that can be attached to our versatile photography bag.
Phot-R Tripod

Mini Tripod
Boost your Instagram shots with this smaller table top tripod with flexible legs for maximum control for that perfect composition
Phot-R Mini Tripod

Chroma Key/Green screen Back drop set
If you’re tech savvy why not super impose yourself into any scene of the past with a portable and easily storable studio kit.
Phot-R Backdrops

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